TAIPEI CYCLE will continue in 2021 as a ‘hybrid’ show, both on-site and online
Registration for TAIPEI CYCLE Online opens today
18 November 2020: Taipei, Taiwan – TAIPEI CYCLE, one of the world’s largest cycle shows, will hold both a physical show and a new virtual event ‘TAIPEI CYCLE Online’ when it takes place in March 2021. The move was announced in a press conference in September as the first ‘hybrid’ event to take place in the bike industry since the COVID-19 pandemic.
TAIPEI CYCLE Online will kick off on March 3 at the same time as the on-site show, but will continue for a month while the event in Taipei ends on March 6. The virtual exhibition aims to help international exhibitors and attendees overcome the limitations of borders and time zones in getting business done. Registration for TAIPEI CYCLE Online opens today via the event website taipeicycle.com.tw.
TAIPEI CYCLE Online comprises of four elements: a virtual hall and booths to display exhibitors and their products; a bespoke online network platform to arrange, schedule and hold business meetings; live stream events and recordings to experience elements of the physical event in Taipei including the Fashion Show, Cycle Salon and an online forums discussing industry insights; plus exclusive access to insights on buyer demographics following the show to inform marketing. The on-site show will have an area exclusively dedicated to interacting and connecting with online attendees.
TAITRA, TAIPEI CYCLE’s organizer, will use multiple social media tools, online resources and its strong database to promote both the show and its exhibitors in the run up to March.
Ms. Emilia Shih, Executive Director of Exhibition Department, TAITRA said: “TAITRA would like to clarify that we are still on track to hold our physical show in Taipei in March. We are not living in ‘normal’ times, but we can strive to make the most of this new normality that the COVID-19 pandemic has created. We have been working hard to create a virtual show to run alongside our event in Taipei which we feel will bring genuine value to all exhibitors and attendees and support businesses internationally.”