TAIPEI CYCLE 2024 expands its horizons in electrification and sustainability with biggest ever show
TAIPEI CYCLE, the leading cycling industry show, held a press conference to present its grand vision for TAIPEI CYCLE 2024. Following an intensive two-day visit, 12 international media representatives from nine countries came together to gain a deeper understanding of new benchmarks within the industry, embracing themes of Micro-Mobility, Innovations & Startups, Green Action and Culture & Lifestyle. Simon Wang, CEO of TAITRA, the event's organiser, underlined these key topics during the press conference: E-bikes and Sustainability. Wang voiced the importance of Taiwan's role in the ever-changing landscape of transportation, highlighting the need for electrification as the driving force. He outlined the exponential growth of Taiwan's...
Velo Saddles Takes Stage in Collaborative Eco-Friendly Show at London Fashion Week
Velo Saddles took the stage at this year’s London Fashion Week, taking part in Taiwanese designer RAY CHU’s fashion show, merging eco-friendly creativity with responsibility. CHU’s models walked the runway carrying special edition VELO Prevail Ride and the new Prevail Revo saddles as handbags and crossbody bags. Drawing inspiration from the ocean, the RAY CHU SS24 collection is centered around the Manta Ray, highlighting the importance of safeguarding marine ecosystems and advocating for environmental conservation. CHU collaborated with Taiwanese manufacturers to feature the latest biodegradable polyester fibers and create fabrics with fish-scale textures. This sustainability vision aligned perfectly with VELO's...
SRAM’s New Taichung Facility Groundbreaking Kicks off Construction
SRAM announced its new Taichung City facility back in February 2023. The company expects the new 100,000-square-meter location to be completed by January 2025, continuing more than three decades of product development and production there. SRAM will celebrate the groundbreaking on September 20, with representatives from the central government and Taichung government joining SRAM leadership. Located in the Tanzi District, the new four-story building will replace all SRAM’s current locations, providing 30% more workspace. The modern design will serve team members by optimizing productivity, maximizing efficiency, ensuring quality, and fueling the competitiveness that characterizes SRAM. The eco-friendly design will enable...
2024 TAIPEI CYCLE: Booth Applications Opening on July 10 for the Redefined Exhibition Experience
The highly anticipated 2024 TAIPEI CYCLE, organized by TAITRA, is set to captivate attendees with its fresh and immersive exhibition from March 6th to 9th next year. This premier event will showcase four main themes: "Green Action," "Micro-mobility," "Innovation & Startups," and "Culture & Lifestyle." With a brand-new visual design, TAIPEI CYCLE reaffirms its position as a global leader in the bicycle industry, setting the stage for a sustainable future. The new visual concept of TAIPEI CYCLE features dynamic chains and simplified wheels, complemented by a captivating color scheme combining "Cycle Green" and "Elite Blue." This design symbolizes innovation, vitality,...
SRAM™ Commits to New Facility in Tanzi District of Taiwan
SRAM has taken root in Taiwan for over three decades, dedicated to producing innovative world-class bicycle components for the high-end cycling market. SRAM’s newest production facility in the Tanzi district is designed to be the ideal workspace for team members, while optimizing productivity, maximizing efficiency, ensuring quality, and enhancing the competitiveness that characterizes SRAM. The relocation will be complete in 2024, when all relevant operations will resume at the new facility. SRAM will continue communicating the latest information on our progress. As the leading manufacturer of innovative bicycle components in the high-end cycling market, SRAM will always work towards our...