SRAM’s New Taichung Facility Groundbreaking Kicks off Construction
SRAM announced its new Taichung City facility back in February 2023. The company expects the new 100,000-square-meter location to be completed by January 2025, continuing more than three decades of product development and production there. SRAM will celebrate the groundbreaking on September 20, with representatives from the central government and Taichung government joining SRAM leadership. Located in the Tanzi District, the new four-story building will replace all SRAM’s current locations, providing 30% more workspace. The modern design will serve team members by optimizing productivity, maximizing efficiency, ensuring quality, and fueling the competitiveness that characterizes SRAM. The eco-friendly design will enable...
2024 TAIPEI CYCLE: Booth Applications Opening on July 10 for the Redefined Exhibition Experience
The highly anticipated 2024 TAIPEI CYCLE, organized by TAITRA, is set to captivate attendees with its fresh and immersive exhibition from March 6th to 9th next year. This premier event will showcase four main themes: "Green Action," "Micro-mobility," "Innovation & Startups," and "Culture & Lifestyle." With a brand-new visual design, TAIPEI CYCLE reaffirms its position as a global leader in the bicycle industry, setting the stage for a sustainable future. The new visual concept of TAIPEI CYCLE features dynamic chains and simplified wheels, complemented by a captivating color scheme combining "Cycle Green" and "Elite Blue." This design symbolizes innovation, vitality,...
SRAM™ Commits to New Facility in Tanzi District of Taiwan
SRAM has taken root in Taiwan for over three decades, dedicated to producing innovative world-class bicycle components for the high-end cycling market. SRAM’s newest production facility in the Tanzi district is designed to be the ideal workspace for team members, while optimizing productivity, maximizing efficiency, ensuring quality, and enhancing the competitiveness that characterizes SRAM. The relocation will be complete in 2024, when all relevant operations will resume at the new facility. SRAM will continue communicating the latest information on our progress. As the leading manufacturer of innovative bicycle components in the high-end cycling market, SRAM will always work towards our...
Velo Saddles Releases New Angel Revo Saddle Design Commemorating the Chinese Zodiac -The Year of the Rabbit
After launching their first Chinese Zodiac saddle in 2015, Velo Saddles continues the tradition of releasing a limited edition Zodiac design representing the current animal based on the lunar calendar For 2023, Velo is excited to add the Golden Rabbit to its Zodiac series featuring its Angel Revo saddle. Some past designs in their Zodiac series included fun features like a gold chain hanging on the Year of the Dog saddle or a bull ring hanging from the nose on the Year of the Ox. But this year's shares a more classic black and gold aesthetic on the Angel Revo....
VANSEN TSENG NAMED NEW PRESIDENT OF MERIDA
Merida Industry Co., Ltd., the renowned bike and e-bike manufacturer from Taiwan, announces that, effective from the 1st of February this year (2023) and following its board of directors' approval, Vansen Tseng takes over the position of President of Merida from his father, Michael Tseng. Vansen is the grandson of Merida's founder Mr Ike Tseng. This appointment is a milestone for Merida in delivering the leadership to the third generation of the Tseng family as planned. Meanwhile, Michael Tseng remains in his position as Merida chairman. Vansen Tseng was born in 1985. He has a deep understanding of the Merida...