FRANKFURT, July 3, 2024 – Channeling a love and passion for cycling into the drive to build a brand, BESV has evolved from its humble beginnings in Taiwan to become a global presence under the leadership of founder and CEO Mr. Andy Su. Starting out as a cycling fan, Andy Su has become an industry expert. He guided the company through its initial challenges to its first success – the creation and launch of our first e-bike, the LX1, and has been integral in the following years of growth. His strong belief in the joy and happiness that BESV e-bikes can bring to people has driven our continuous innovation with enthusiasm over the past decade.

While most e-bike brands originate from mechanical design backgrounds, BESV boasts a unique DNA from the electronics industry. Inheriting the proactive, innovative mindset and agility from the electronics sector, while leveraging the strengths of Taiwan’s rich and mature cycling industry, BESV has achieved remarkable success in just ten years. We have received over 40 international design awards, expanded into major markets worldwide, and even attained leadership positions in some regions. Our iconic models, like the LX1, PS1, TRB1, CF1 have not only garnered repeated praise from the media and sparked discussions in the cycling community, but have also successfully established a unique brand image.

Beyond consistently innovating in mechanical design, BESV places a strong emphasis on elevating our technological excellence. Among BESV’s many innovative designs, the proprietary SMART MODE featured in some of our BESV e-bikes has become a resounding signature of the brand. SMART MODE’s responsive nature has transformed users’ understanding and expectations of electric assist controls, providing a friendlier and more relaxed riding experience. The SMALO series launched in 2023 showcases how we have taken this technology to a higher level. Utilizing AI technology to seamlessly integrate electric assist and gear shifts, SMART MODE’s advanced automatic responses enable everyone to ride as smoothly as a professional cyclist. Pushing boundaries to enhance riding experiences is what drives us.

As we celebrate BESV’s 10th anniversary, we are also looking ahead to future trends and our brand’s development. Embracing the era of AI is an inevitable movement, and BESV is committed to not only continuously enhancing and creating differentiation with our bike designs, but also exploring innovations in AI and other new technologies. At BESV we envision providing personalized and fully-automated services in all scenarios and at all times, delivering increasingly convenient, joyful, and amazing experiences to everyone.