Industry Titbits
Industry News
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From Vietnam to Europe: ASTRO TECH Builds a New Global Manufacturing Base
In response to rapid global market shifts, ASTRO is accelerating its international production expansion. The new Phu Chanh manufacturing factory, located in Vietnam, officially broke ground on June 10, 2025, and is scheduled to begin mass production in Q4 2026. This strategic milestone marks ASTRO’s next step toward smart manufacturing and sustainable development. The Vietnam factory, covering 68,000 square meters, is dedicated to aluminum bicycle frame production, with an estimated annual capacity of 800,000 units. The project’s total investment of USD 30 million, including USD 20 million allocated to building an ESG-compliant factory that meets LEED green building standards, balancing... 2025-06-11
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GW Limiter Headset Wins the Prestigious Taipei Cycle d&i Awards 2025
GW is thrilled to announce that the innovative Limiter Headset has been honored with the prestigious Taipei Cycle d&i Awards 2025, recognizing its thoughtful design, practical functionality, and contribution to sustainable mobility. The GW Limiter Headset addresses common design challenges found in existing limiter headsets on the market. By resolving issues such as the need for custom tools or parts and installation difficulties, it provides a practical and durable solution for modern bike designs. With its steering stop options up to 150°, impact-absorbing plastic limiter, and smooth clamping mechanism, the Limiter Headset is particularly well-suited for e-bikes and other bike... 2025-03-14
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Bicycle Industry Crisis: Astro’s Transformation Amid Inventory and Competitive Pressures
The bicycle industry is facing significant challenges, with high inventory levels emerging as a core issue. Prior to 2022, rising demand and the pandemic prompted brands and suppliers to increase procurement, leading to supply chain backlogs. Although discount promotions have accelerated inventory clearance, brand profitability has suffered, increasing financial pressure. Some startups have been eliminated due to insufficient funding, while traditional brands are struggling to stay afloat. Certain brands have passed losses onto suppliers or defaulted on payments due to bankruptcy, further straining the supply chain, which may reach its breaking point by 2025. Consumer preference for discounted prices has... 2025-01-20
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Giant Group Makes Inaugural Entry into the DJSI Emerging Markets Index, Becoming the First in the Global Bicycle Industry to Achieve this Distinction.
S&P Dow Jones Indices announced the 2024 constituents of the Dow Jones SustainabilityIndices (DJSI) on December 16. Giant Group proudly joins the DJSI Emerging Markets Index,making it the very first company in the global bicycle industry to earn a place on thisprestigious list. This recognition underscores Giant Group’s exemplary performance across sustainability, environmental protection, social responsibility, and economic governance,setting a new standard for the international bicycle sector. In the assessment results, Giant Group ranked within the top 6% of the leisure equipment and consumer electronics industry category for its combined environmental, social, and economic governance performance—far surpassing industry averages in... 2024-12-17
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MERIDA ranks the 13th Best Taiwan Global Brands 2024
In the "Best Taiwan Global Brands 2024" survey organized by the Industrial Bureau of the Ministry of Economic Affairs, Merida is again listed the top 25 of the Best Taiwan Global Brands. With a brand value of US$460 million as evaluated by Interbrand, Merida ranks the 13th in this survey. Merida, which has a history of more than 50 years, is highly recognized by the international market. And thanks to the innovative products, Merida bikes are usually awarded not just in Taiwan but also from the global bicycle markets. 2024-12-13